With Nick Devlin, the CEO of Naked Wines, I had the pleasure to discuss the developments and prospects of the wine e-commerce company.
We discussed the following topics:
00:00 Beginning and disclaimer
03:01 The impact of growth on Naked’s business
05:09 Nick’s move to the USA
07:05 Scale
09:34 Scale and Social Media
11:32 The competitive advantage of scale
13:54 Scale and customers
18:08 Improvements on the website
20:09 Pains of growth
22:56 A reaction on YouTube comments
26:06 Naked’s presence on YouTube
28:54 “Angry customers”
31:13 Naked’s target group
35:28 Where Naked’s US customers come from
38:32 The impact of climate change
44:24 Is Naked’s way of doing wine more efficient?
47:56 Shipping
52:55 Hello Fresh and Naked Wines
Here you can find the YouTube video:
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